Your follow-up emails

Why bother?

Somebody who opts in today usually isn’t ready today. They’re curious. They want to read first.

These nine emails show up every day or two for two weeks. Each one sends them back to one page with your name and your links on it. You could be at work, asleep or at your kid’s ball game. The emails keep going.

Skip this, and every lead you get hears from you once.

Make the sequence

A sequence is a set of emails that goes out by itself.

Open your HBA Emailer → Opens in a new tab. Keep this page open too.

1. Click Autoresponder, then make a new sequence.
2. Name it this:
   PPS - $35 Machine Follow-Upcopy
3. For the list, pick the list your pps-optin form adds people to. That’s the list you made before setup. Pick the wrong one and nobody gets these emails.
4. Save it. Leave it switched off for now. You turn it on in step 3.

Add the nine emails

Same four moves for each one. Do them in order, 1 to 9.

1. Add a new email to the sequence.
2. Subject: click copy, paste. If there’s a preview text box, copy and paste that too.
3. Body: click Copy email, then paste it into the email box. The link comes along, already hooked to the words at the bottom. If the link didn’t come along, highlight those words and link them to the address in the Link box.
4. Delay: type the number shown on the card. Save.

Turn it on and test it

This is how you know it works. Five minutes.

1. If your sequence has a Perfect Timing setting, you can turn it on for emails 2 to 9. It sends them at a set time of day. It’s optional.
2. Switch the sequence on. In Autoresponder Sequences, click the ▶ play button beside your sequence's name. When it's on, it says active in green, and the button turns to pause (❚❚):
3. Open your own opt-in page: click this link.
4. Opt in with any real email address you can check. Your everyday one is fine. A made-up address can get rejected, and then you’ve tested nothing.
5. Open that inbox. Email 1 should arrive in a few minutes, with your name at the bottom. Not there? Check spam.
6. Click the link in it. The report should open with your name on it.

Take your buyers off the list

Five minutes, once a week. HBA doesn’t do this part for you.

When somebody buys, they’re a customer now. If they keep getting “should you join?” emails, it feels like nobody noticed. So once a week:

1. In your Emailer, open Contacts/CRM, then Lists.
2. Open All Active Customers. HBA keeps that list up to date for you.
3. Anybody on it who is also on your PPS list? Open their contact and remove them from your PPS list.
4. Somebody who wants no emails from you at all? Add them to the Suppression List at the bottom of Contacts.