Ten areas under one login. An AI that does the work instead of telling you what to do. Pages, funnels, email, a store, memberships, a blog, and a one-click way to share a whole funnel. Here's every piece HBA has shown, and what's still unknown.
At HBA's live event, Mike typed a single request into the Builder's AI agent. This is the plan it ran, read out from its own log.
That was HBA's live demo, bug and all: the first name didn't fill in on the first email, and they said they'd fix it. Read everything before you publish. I haven't used the Builder myself yet.
Each card is tagged by where it comes from. SHOWN BY HBA means it's in one of HBA's clips. IN THE MENU means it's named in the app, but HBA hasn't demoed it. PREMIUM means it needs the $125 tier.
Describe the funnel in plain English. It writes the pages, sets up the form, makes the list and writes the emails. 5 free credits a day, then 20 cents a credit.
HBA's most requested feature. Send a link and the funnel loads into the other person's builder: pages, design, everything. Included at the $25 level.
Mike's idea: your prospect sees the funnel you built, clicks one button to get the builder, and the same funnel is already in their account. HBA's caption says the commission goes to you.
Paste the address of a page, and the Builder rebuilds it as a page you can edit, design and all. HBA says the importer is free. Use it on pages you own or have permission to reuse.
Already pay for ChatGPT or Claude? Connect it in about 2 minutes and tell it what to build. HBA says no HBA credits are used for the building, though a few writing tools still cost 1 credit.
A private group for your team, your customers or your prospects, with a community feed and courses, built into the membership sites feature at the $25 level. Think of what Skool and Mighty do.
Name it, write your first post or pick a template, add a title, write the text, publish. There's also an importer for WordPress blogs. The goal: a brand-new person with a blog online in five minutes.
For nearly a decade, using HBA meant eight or more logins. Everything now sits under thehba.app, with the Emailer built in.
Build a course or product and let other people sell it. Mike says it tracks by cookie, IP address and the link itself, and you set the commission. HBA says this one is at the Premium level.
All named in the app's menu. HBA hasn't shown them yet, so I'm not going to tell you how they work until I've seen them.
Everything HBA has said sits at the $25 level, except the three items on the right.
You don't need Premium to build a funnel. The Funnel Builder order form has a checkbox for a free 14-day Premium trial. After 14 days it's $125 a month unless you cancel first, and the trial has no money-back guarantee.
No made-up "value" totals. These are the real numbers.
Beta testers report about 15 credits for a page and 1 credit for an email. Sending email uses Emailer credits, and extra ones are $1 per 1,000.
Here's exactly what you get from me, and when.
REQUIRED LEGAL DISCLAIMER: Typical affiliates earn no income. This is not a get-rich-quick program. No sales = no income. Full earnings disclosure: thehba.app/income
HBA's published earnings disclosure reports that for the 12 months ending August 31, 2026, the average active affiliate earned $522 and the median active affiliate earned $0.
I'm an HBA affiliate. I earn a commission if you join through my links. It costs you the same. HBA pays one level only: the person whose link was used. Prices and features are as HBA has described them and can change.