46.8% of HBA's paying customers never touch the affiliate side, according to HBA's own disclosure for the 12 months to 31 August 2026. They came for software and stayed for software.
That's a fine answer. So here's the tools-only version, priced the way software should be.
Three products. Pick the one you'd actually open.
| Product | Price | Buy it if | Skip it if |
|---|---|---|---|
| Let's Goal | $10 / mo | You want an email list and autoresponder for $10, with a goals app thrown in | You need pages or a checkout. That's Funnel Builder |
| Funnel Builder | $25 / mo | You pay $97 or more for a page builder now | You have no plans to build a page |
| Premium | $125 / mo | You'll use AI tools every week | You won't. Then it's an expensive habit |
$10 a month
Let's Goal
The cheapest way into a good autoresponder. $10 a month gets you the HBA Emailer, with 300 free email credits to start. One credit is one email sent, and after the first 300, 15,000 more cost $15. Build a list, put a form on your page, and let a sequence follow up for you. Most email platforms cost about $33 a month.
It also comes with a personal growth app you'll open in the morning: goals, habits, journal, routines.
- The HBA Emailer: lists, sign-up forms, autoresponder sequences
- 300 free email credits to start. After that, 15,000 more cost $15.
- Goal cards and a vision board
- Habit and nutrition tracking
- Digital journal, gratitude, quotes
- Morning routine and planning coach, and the Focus Reader
- 7 family accounts and a spouse login included
Buy it if you want to start an email list and follow up automatically, without paying $33 a month for it. Skip it if you also need pages or a checkout. Those come with Funnel Builder.
Show me the app first Start my Let's GoalAffiliate links. I earn a commission if you buy.
$25 a month
Funnel Builder
Drag-and-drop pages, funnels, membership sites and checkout, with hosting, unlimited custom domains and SSL rolled in.
- Unlimited pages and funnels
- Hosting, custom domains, free SSL
- Built-in checkout and CRM
- Emailer with autoresponder sequences
- A template club of done-for-you pages
- Works for any business, not just this one
Buy it if you pay $97 to $300 a month for a page builder somewhere else. This does the same job for $25. Skip it if you have no plans to build a page.
Show me what it builds Start my Funnel BuilderAffiliate links. I earn a commission if you buy.
$125 a month
Premium
The AI and marketing suite on top, plus live coaching 5 days a week.
- Van Go A.I. image studio
- PromptWrite A.I. for sales copy
- The Email Alchemist for email
- SmartPost: one video to 5 platforms
- Traffic Maestro
- Live coaching 5 days a week
Buy it if you stack 3 or 4 separate AI subscriptions and would rather have one login with a human on the other end. Skip it if you won't use the AI tools every week. Then it's an expensive habit.
Show me PremiumAffiliate link. I earn a commission if you buy.
My straight answer on the software. Funnel Builder is a genuinely good page builder at an unusual price. Let's Goal is the cheapest way I know into a real autoresponder, and the goals app is a nice extra. Premium is worth it when you use the AI tools weekly, and an expensive habit when you don't. That's how I'd put it to a friend.
One thing worth knowing, then I'll leave you alone
Every one of these memberships quietly includes an affiliate license. Even the $10 Let's Goal lets you earn on Let's Goal itself. You never have to touch it. But if you're paying for the software anyway, it costs nothing to know what it does.
I wrote that up honestly, including the part where the median affiliate earns $0.
Rob Fore wrote that up honestly, including the part where the median affiliate earns $0, and I'm passing it along as he wrote it.
Read the honest version → 10-minute read. No pitch, no timer.
Questions about any of the three? Reply to the email I sent you. I answer within one business day, every time, and I'll happily tell you which one not to buy.
Questions about any of the three? Reply to any email I've sent you. I'll happily tell you which one not to buy.
Bless and be blessed,
To your success,